Based on the results of my competitive audit, several key findings emerged. Firstly, my competitors generally demonstrated a lack of transparent pricing. This highlights my emphasis on providing clarity to my customers.

Secondly, I observed that student login functionalities were missing among my competitors, not permitting students to access personalized accounts and track their progress easily. Additionally, my competitors underplayed the importance of a visible class schedule, enabling students to conveniently plan their training.

Furthermore, my analysis highlighted that most competitors boasted diverse martial arts styles, catering to a broad spectrum of interests and preferences. Lastly, while my competitors primarily offered in-person training options, the availability of a remote option was an area where I identified a potential opportunity for differentiation. These findings provide valuable insights that will guide my strategic decisions moving forward, enabling me to capitalize on my strengths and address areas for improvement.